Varig - Seu Cabral
BackUma bem-humorada historinha onde "Seu Cabral" é seduzido com a beleza natural da terra descoberta e a sensualidade das nossas indias. Algum tempo depois, num arroubo de saudade, resolve retornar a Portugal pela Varig. Este filme da 1967, quase provocou um incidente diplomático. Censurado pela ditadura militar Portugal durante o Governo Salazar, o Itamaraty teve que "rebolar" para contornar a situação. Na realidade a Varig fez esta campanha para se contrapor às investidas da Air France - que estava abocanhando uma fatia cada vez maior dos vôos internacionais. Ivan Siqueira, que na época liderava o Depto de Propaganda da Varig criou a campanha em desenho animado com três peças: Pedro Alvarez Cabral, Sherlock Holmes e Dom Quixote. Destinos associados: Portugal, Portugal, Inglaterra e França, Espanha - respectivamente. No planejamento, as peças "Sherlock" e "Dom Quixote" seriam veiculados apenas no Brasil, mas "Seu Cabral" também entraria na grade de programação na TV estatal de Lisboa. A grande colônia portuguesa que aqui residia, e seus parentes e amigos que ficaram no velho continente eram o público alvo. Logo nos primeiros dias no ar, a censura portuguesa interviu. A justificativa oficial a retirada do comercial do ar, foi a de que a Varig estaria "ofendendo" a personalidade histórica de Pedro Alvarez Cabral. Nos bastidores da Varig a história que corria era outra: a de que a TAP - incomodada com a nossa ação publicitária dentro do território português - teria pressionado o Governo de Salazar a retirar o comercial do ar.
Category: Entertainment
Uploaded: November 26th, 2007 @ 9:14 pm
Author: RoCabral
Length: 00:38
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Views: 10,954
Tags: antiga propaganda
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